As online business becomes more and more competitive, each business needs a marketing tool that can attract customers. Many businesses focus on building a brand story. To make the brand known and more memorable by creating content, another interesting and trending format is Video Marketing, which creates a very good awareness. Video Marketing can help customers make purchasing decisions. easier and can help increase sales Including building a relationship between the brand and the audience as well.

In 2019, online video marketing continues to grow that means Video marketing is a very interesting and still trending method in 2020. Online video marketing can be done in a number of ways:

Live Streaming

Live Streaming video offers content that is up-to-date in real-time situations where people can receive news images wherever they are. It helps to share stories quickly. When an event occurs, it can be recognized immediately. and most of the people in this era Often don't want to miss the news. Live is famous for the freshness of the content. surprise and a strange feeling of watching

So if your video clip is interesting It can be widely discussed. Each live streaming allows brands to reach their target audience in large numbers at a time, not limited to being the brand's customers only. Makes you know immediately how much the target audience is engaged with the brand. In case the brand wants to increase sales Live will answer the question well.

A distinctive feature of the live is the absence of scripts. make it look natural The audience felt close and wanted to take part in the live broadcast. which live format There is a free and easy way to use it. Live video makes viewers feel like they're talking directly to the brand. help create a feeling of intimacy encourage participation because the audience can interact Real-time comments 

One trend that is interesting is Live Commerce or selling through Live. Currently, many brands are turning to more Live channels. There has been a change in communication methods for direct sales or pro-advertising. Motion turned into an entertainment program By using the seller to create Entertainment Value, just talking fun, friendly, anyone who looks fun will make word of mouth. increase the number of people who come to see Many sales people use different techniques to call it fun. attract people to watch for a long time Real-time data recognition have seen the product, shape, size, color or actual use You can also ask for more information without having to wait. It is one of the highlights of the live selling of products. Resulting in closing more sales than before

Live Commerce has therefore become a new form of sales that has become a trend in this online marketing more and more. Many people may see an example of a successful live sale, such as the case of "Bang Ha Sun" or "Jae Nam" that social media people are interested in which we can use as a case study

The Live feature platforms that people use in online marketing are Facebook, Instagram, Youtube, Twitter, etc.

VLOG

Vlog comes from Video + log. It is a recording of a story told through video. Whether it's everyday stories or unique insights, Vlog videos are very popular these days. It tells the story of what they are doing, where, and with whom. Vlogs are fun that is different from normal videos. because of the uniqueness of each individual Thinking and understanding the content to present the story in an interesting way. It is edited to be attractive and easy to understand. make fun entertainment for the audience The nature of the behavior of people following social media. Will like the naturalness that makes Vlog a hot trend and can meet the needs of the audience. This can often be seen on YouTube channels.

Businesses can use Vlog videos as well. Vlogs can help with a variety of marketing efforts. whether it is a brand introduction Provide information about products and services including reviews from real customers Video marketing brings brands closer to their audiences. And has shown the identity, reinforcing the brand's DNA, creating credibility. Maybe shoot behind-the-scenes work in a more open and informal way. This will allow you to connect your brand's identity closer to your audience, and having a video on your website can help you rank on Google.

TikTok

TikTok is a popular platform among the younger generation of mobile users, especially Gen Z and Millennials, making it ideal for brands that want to communicate with these consumers. Each month, there are 680 million TikTok users worldwide. It is a platform that is very popular all over the world. including in Southeast Asia This is because 87% of brands use video to market. The majority of users of this application are between the ages of 16 and 24. Most of the app users use it to create clips, share clips, and watch clips such as lip-sync clips, dance covers, funny clips. etc.

so how to communicate Content creation on TikTok is focused on fun. Making content on this application is easy. Because this app has all the help in making a 15 second clip with background music.

With the direction of good growth, TikTok has caught the attention of marketers in communicating through this channel. For the purpose of Reach is to reach the target audience and Engagement is to create interactions with the target audience. So you can see that TikTok may be another good helper for doing business online.

From the above information, it can be seen that online marketing through Video Marketing is an interesting way. because the cost is not much and can also be published simultaneously in many channels can result in effective online marketing Therefore, it is one of the tools in online marketing that businesses should focus on.