According to the latest Global Digital Report 2021, there are more than 4.88 billion Internet users worldwide, accounting for nearly 62% of the world's population. The report also revealed that the number of smartphone users worldwide reached 5.29 billion in October last year. More than two-thirds of the world's population ever. These numbers indicate that Easy access to online platforms at your fingertips. In addition to creating a connection between person and person. and individuals and businesses It also results in people all over the world being driven by the content that is around them all the time. whether in terms of business or everyday life

which after the epidemic situation and the global lockdown made in the last two years Short video content is rapidly growing, with a Wyzowl report showing that by 2021, video will become the primary form of marketing material, with 86% of businesses using video as a marketing tool, and 91%. of marketers think This epidemic has made video more important to brands. At the same time, the entry into the Digital Mainstreamed Era has created a big shift in the media landscape. More advertising spending is being directed towards Digital Media, with the end of this year forecasting that global ad spend will increase. will increase about 66% compared to the previous year and advertising spending on digital media around the world this year will go up to 60% (  zenithmedia data )
 

The stats are in line with the rapid global growth in just a few years of the TikTok platform, most recently with more than a billion monthly active users. Today, TikTok has become a place of happiness online and connected. People get together  Sirini Wirayasiri Head of Business Marketing, Global Business Solutions, TikTok There are over 240 million monthly active users of TikTok in Southeast Asia, nearly a quarter of global users. and in Thailand We are constantly seeing increased user growth. Both across a broader age group and from diverse backgrounds, TikTok also held the lead as the fastest growing platform for the past two years. One of the reasons is probably due to COVID-19 that affects the economy and the problems surrounding it. Making people look for happiness and peace of mind, TikTok has become one of the online spaces people come to look for entertainment and happiness in their daily lives. According to a recent survey, 7 out of 10 users use TikTok because they want to be happy. want to increase positive energy And most of them like creative content or content. It also has a variety that can't be found anywhere else. And it's also a video that really tells a story. Makes it feel easy to reach and touch. In which more than 86% of users said that they have opened TikTok because they look for content that brings pleasure and entertainment. In addition, 85% say they discover new types of content. or a new favorite genre And with algorithms that help curate content that is uniquely tailored to the interests of each user, more than 50% of users say After viewing various content on TikTok, I feel happier and more comfortable. By collecting data, we find that the most popular TikTok content in the past year was entertainment, lifestyle and talent shows. and the surprise is Home and garden decoration group content family and children Including tourism, education, sports and games, has seen rapid growth over the past two years.”

 

Sirini Wirayasiri Head of Business Marketing Global Business Solutions, TikTok 

There is also one very interesting information. For brands and businesses, 70% of TikTok users enjoy ad campaigns on TikTok, choosing to watch to the end rather than swipe through. This is a great opportunity for brands and marketers to create content that connects and aligns with their audience's interests. And even more so, it's not something that exceeds expectations. As brands and businesses succeed in using TikTok to reach their target audience objectively, we view TikTok as a rapidly growing space of opportunity where brands are able to reach their target audience. able to reach target customers in a different way than other platforms.”

TikTok itself has solutions to help brands achieve every marketing objective. Meet the needs of all brands, no matter the size of the business. Here are some highlights of each solution for 2022:

1.Reach Solution  , an ad format that blends in with the user's feed page, helping to build awareness and reach target audiences who are interested in products and services, consisting of

• Reach & Frequency  that can lock CPM (Cost Per 1000 Impressions) makes ad impressions transparent and accurate. Guaranteed results
• Top View  , which is TikTok's biggest ad billboard, is the video that users see in the first 3 seconds of opening it. They are rendered in the same format as the videos in the feed. According to Nielsen, 71% of users think it's an ad format that attracts attention.  

2.Creative Solution It  's important that ads on TikTok are interesting and make people like them. because besides having fun Still full of creativity, TikTok has designed a solution that meets the needs of businesses in terms of creating new ideas, including:

• TikTok Creator Marketplace  , the official platform for brands or marketers to easily find the right creator for their brand.
• Creative Center  , a special tool to help you know What is the most effective ad format at that time? You can also access case studies to inspire and adapt to different campaigns. 
• New Innovative Ads Format  , the new ad format created by TikTok To answer every communication with consumers, including Pop-Out Showcase, Gesture Ads, Super Like 2.0 and Spark Ads.

3. Commerce Solution  Most TikTok users favor product reviews. cause to buy and tell This is an important opportunity for brands to create fun and engaging content, TikTok also offers solutions designed to lead to close deals, including:

• Lead Gen Ads  for time-consuming products such as high-value products. Or have a spec. Lead Gen Ads format will help to generate and grow customers for a brand. It provides users with information so brands can contact you back safely and smoothly.
• Collection Ads  help brands showcase the collections they want to offer. with a series of products
• Dynamic Showcase Ads Promotion  of thousands of products in the form of videos tailored to the interests and experiences of individual viewers.

4. Measurement Solution  to measure success while creating a safe society for brands, consisting of

• Brand Lift Study  , a survey to measure whether users have seen or never seen an ad. How you feel about brands will help brands understand the influence their ads have on users on TikTok and influence their future orientation.
• TikTok Inventory Filter  helps brands in terms of safety standards. With machine learning technology that can help brands filter out the content they want their ads to show. which is in line with global advertising industry standards and 

For this year's approach to content creation, TikTok shared three interesting basic ideas:

• Be 'flawsome'  , derived from the word Flaw merged with Awesome, confidently expressing the fragile or imperfect parts of the brand. It's the drawbacks that come up to be useful. 
• Democratise  Creativity Brands can invite users to engage in content creation and share good stories. Can go together on TikTok, even using a smartphone alone 
• Embrace Shoppertainment  The combination of content and commerce is how brands are able to find the right customers from those who are interested in content. before turning from discovery to future customers.

“Products from the four solutions mentioned above is only partial There are still a variety of interesting products that can meet the needs of the business. We hope to be a part of helping brands and marketers plan and optimize their communication strategies with consumers. Let's reiterate that TikTok is an online platform that creates happiness for users. This is a good opportunity for brands to create good content. to turn users into happy buyers. TikTok also has a wide range of products and solutions to support and cater for every business. We would like to encourage and confirm our readiness to be a part of helping every business succeed,”  Sirinithi  concluded.