Online marketing What is digital marketing?

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25/02/1479
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Digital Marketing means marketing through digital channels to connect with consumers. by applying the same marketing principles in the past Online marketing companies use unique identifiers to identify individual customer behaviors. To develop methods to promote products and services to the next customers. that meets the needs of consumers and manage costs efficiently

What does online marketing (Digital Marketing) do?

Online Marketer Jobs that use digital channels to communicate with customers The following 5 customer interactions must be considered.

1. Connections: Change the way you communicate from the storefront. to use digital channels such as making live videos to use internet channels to build connections with customers

2. Interaction (Conversations) create interactions with consumers in the target group of users of goods and services. by using a large group research tool (Focus Group) to learn consumer behavior

3. Co-creation (Co-Creation) Share information on marketing ideas from various channels such as educational institutions, agencies, academics, and entrepreneurs to improve online marketing techniques. meets the highest demands of consumers

4. Make E-Commerces create a shopping cart system. or ordering on the website Or place products on websites that support online trading through that channel, such as Amazon, Ebay, Lazada, Shopee, etc.

5. Build a community (Community) Connect brands through social networks, including Facebook and other Social Media.

Online marketing channels (Digital Marketing)

When online marketing or digital marketing is a channel for more convenience to organizations, but they have to choose the right channel. Currently, there are 6 channels that can be used to market online to brands as follows:

1. Website
2. Electronic mail (Email)
3. Blog
4. Social network service
5. Search program on the Internet
6. Online video (Online VDO)

However, the success of online marketing It depends on data management and marketing channel planning. Operations should be continuously monitored. and create diversity in public relations channels Including regularly checking the brand image to check the credibility of the brand in the eyes of consumers.

What is interesting among consumers When analyzing behavior, it was found that there are 5 groups of people who play a role in making purchasing decisions:

1. Initiator People who want to initiate the purchase. and present their opinions about such products or services;
2. Influencer; a person who influences the purchase decision of the
buyer ; Whether to buy or not
4. Buyer The person who actually buys the product
5. User A person who is involved in the consumption or use of the product.

consumer behavior analysis Linked with the use of information to organize marketing strategies (Marketing Strategy) to meet consumer needs appropriately.